On the Your Data screen you can see devices (smartphones and tablets) that have been backed up with the MEEM cable. These are located at the top of the screen each device’s backup. To see the individual data within each category, simply tap on the category where the item is located. You can export or save items simply by selecting them. The Your Data is great for making sure everything on your device is backed up. Files are quickly transferred between devices.

The MEEM cable can backup up to three devices (smartphones and tablets) onto the same cable. This means you can make sure 3 devices are safely backed up to your MEEM at any time. When connecting a new device you will need to enter the original PIN setup on the cable to authorize the device. You can see all three devices on the home screen and in the Your Data menu where you can easily transfer data between them. You can also restore a new device from a complete backup on the home screen with just a swipe.

Upgrading and restoring a new device (smartphones and tablets) has always been difficult but now with the MEEM cable it’s as simple as a single swipe. On the Home Screen you will see the green box on the right and left of the screen. The box on the left represents your device and the box on the right represents the MEEM backup of that device. Your other backed up devices on the MEEM cable will be represented by blue boxes on the right side of the screen. To restore a backup to your new device simply drag the blue box of the backup you want to use onto the green box on the left. This will restore all the data from that device’s backup onto your new device and you’re done.

MEEM not only backs up your device (smartphones and tablets) but can also work as external storage for your device with Archive Mode, allowing you to free up space without the need to get rid of anything or miss a moment. You can create more space on your devices by using MEEM or by simply transferring some of your data to your PC via MEEM.
If you chose Archive Mode on your MEEM, all the data from your device will back up on MEEM allowing you to remove it from your device safe in the knowledge that it is securely saved on MEEM. Once stored on MEEM you can back up to a PC, you can send it to people via mail or social apps, transfer data to another of your devices, or restore the data to the original device whenever you want. All you have to do is make sure you set the Categories you choose to Archive Mode. This is indicated with the ‘+’ symbol.

No matter whether you have an iOS, Android, or Windows* smartphone or tablet, you can backup devices easily by using the MEEM cable. We understand that people can have devices that run different operating systems and want to backup all of them to their MEEM cable. With the MEEM cable you can use the MEEM Network function. Regardless to the platform, you can backup your device wirelessly, as long as you have one device that can connect to the MEEM cable.

MEEM makes it easy to share data between devices (smartphones and tablets) no matter what platform they’re on. You can restore an entire device or individual categories on the Home screen with a simple swipe from right to left. You can also share specific items from the Your Data menu by selecting the image and either saving it to your device or exporting it to your email or social media. Sharing data is also extremely fast allowing you to reduce transfer time and share data easily.

MEEM gives you two amazing options for transferring and saving data to your computer. With the MEEM Network you can use your computer as a secondary backup, making a copy of your MEEM cable so that if your MEEM cable is ever lost, all your data is still safe and backed up on your computer. You don’t need to plug your cable into your computer since the backup can be transferred over WIFI. You can then restore the information to a new cable easily. With this function you can also view, save, and use all your backed up data right on your computer from the backup. The second option MEEM gives you for saving and viewing your items on your computer is by using the Data cable mode which allows your cable to act like a standard sync and charging cable to transfer data from your device to computer.

Does MEEM work with all cell phone operating systems?

1st Generation MEEM will support the following platforms: Android 4.1.2 and above, and iOs 7 and above.

Migration from Blackberry 7 and 10.2 and Symbian series 60 devices to Android devices will also be possible.

MEEM will support additional platforms in the future depending upon customer demand.

The Android version of the MEEM cable has a Micro USB connector. The iOS version of the MEEM cable has a lightning connector.

The MEEM iOS cable will work with: iPhone 7 Plus, iPhone 7, iPhone 6S Plus, iPhone 6S, iPhone 6 Plus, iPhone 6, iPhone SE, iPhone 5S, iPhone 5C and iPhone 5, iPad Pro (9.7 inch), iPad Pro (12.9 inch), iPad Air 2, iPad mini 4, iPad mini 3, iPad Air, iPad mini 2 and iPad mini.

How is the MEEM application downloaded and/or installed on the mobile phone?

As soon as MEEM is connected, you’ll automatically be directed to the appropriate application store where the MEEM app can be downloaded for free.

How long does it take for the back-up or transfer to complete?

MEEM takes about 6min to transfer 1GB of data – standard speed for USB writable devices. The first initiated back-up is full and could take longer, however it is still less than the phone’s total charging time. Every subsequent back-up is significantly faster, as MEEM only backs-up incremental changes.

What are the consequences of disconnecting the mobile handset during data back-up/transfer?

The consequences are similar to disconnecting the mobile handset from a computer during data back-up/transfer: the data will be partially backed-up. The next time you connect MEEM, it will continue the operation where it left off and will go on to perform a normal complete back-up or transfer.

How do you deal with files subject to copyright restrictions e.g. music purchased etc?

MEEM respects the copyrights and digital rights of the respective owners. MEEM will always ensure that its system is not used to infringe such rights.

What happens if someone connects my MEEM to another mobile handset

MEEM recognises if the phone and cable have not been paired before. When the MEEM security code is activated, the user will be prompted to enter the security code for authentication. If the user does not know or does not have the requested security code, MEEM will simply charge the mobile handset.

What happens if I disconnect my mobile during data back-up/transfer?

The data will be partially backed-up. The next time you connect MEEM, it will continue where it left off and perform a normal complete back up or transfer.

Are there any restrictions on the number of devices for transferring/syncing the data using MEEM?

MEEM can backup up to 3 devices per cable. At launch MEEM will facilitate the transfer/sync of data between compatible versions of Android and iOS devices and the transfer of data only from Blackberry and Symbian devices to Android devices.

Can my phone still make and receive calls while MEEM is backing-up?

Yes, all phone functionality will be available to the user.

Can the user set up/choose the specific data items for back-up or transfer?

Yes, the user can choose which categories they would like to backup and can share individual items directly from the App in the Summary menu directly to another device or to social media and sharing platforms.

If the mobile handset has a removable memory card, will it be backed up as well?

Yes, MEEM will back up both the handset’s internal memory and removable memory (if any), providing the total data to be backed-up is not greater than your MEEM memory size. MEEM is also capable of handling multiple SD cards so even if the user swaps SD cards the data will continue to be stored securely.

Can two people use the same MEEM Cable?

Two people can share the same MEEM Cable as long as they trust each other with the MEEM password and the content on their mobile devices. MEEM can be used to copy, sync & share data between users – for example, to ensure that the family contact database is kept up-to-date.

If the MEEM password is not shared the MEEM Cable can only be used for charging only.

Can the data backed-up from ONE Handset A be transferred to a SECOND Handset B, even if it’s not necessarily the same carrier?

Yes, MEEM is network operator agnostic.

Does MEEM transfer all files (e.g. music) between devices even if the devices support different file formats?

MEEM will back-up all selected data from a source device. When it comes to Restore, Copy and Sync operations, MEEM will only copy supported data formats to the destination device. A good example is music files: certain platforms/devices only support a subset of the music formats supported by some other platforms/devices. In these scenarios, MEEM will only Copy/ Restore/ Sync the specific files of supported music formats to the destination platform.

Does MEEM keep my data even if the data is deleted from the mobile e.g. pictures?

MEEM offers two options for backing up. The first, Sync mode, means that the MEEM cable will backup and mirror anything on the device you are backing up. If you add items or delete them from the device, they will be added or deleted from the backup. The second is Archive mode. This means that after backing up your device, if you delete an item that was backed up and that category was set to Archive mode, the item will remain saved on the MEEM cable in the Archive section. This allows you to save items to the cable and delete them from your phone, acting as external memory and freeing up space.

What happens when MEEM is connected to both a computer and the mobile handset?

When MEEM is connected to both a handset and a computer via the USB port, then MEEM will charge the handset and perform a data back-up, as usual.

Does MEEM work with all mobiles?

1st Generation MEEM supports Android and iOS only. More platforms may be supported in the future. Ask us!

Are there any restrictions on the number of devices for transferring/syncing the data using MEEM?

MEEM can backup up to 3 devices per cable. At launch MEEM will facilitate the transfer/sync of data between compatible versions of Android and iOS devices and the transfer of data only from Blackberry and Symbian devices to Android devices.

Can the data backed-up from ONE Handset A be transferred to a SECOND Handset B, even if it’s not necessarily on the same carrier?

Yes, MEEM is network operator independent.

Can two people use the same MEEM?

Two people can share the same MEEM as long as they have the MEEM password. MEEM can then be used to copy, sync and share data between users.

If the MEEM password is not shared, MEEM can only be used for charging.

Can I set up/choose the specific data items for back up or transfer?

Yes, the user can choose which categories they would like to backup and can share individual items directly from the App in the Summary menu directly to another device or to social media and sharing platforms.

If my mobile has a removable memory card, will that be backed up as well?

Yes, MEEM will back up both the mobile’s internal memory and removable memory (if any), as long as the total data doesn’t exceed MEEM memory size. MEEM is also capable of handling multiple SD cards, so even if you swap SD cards your data stays stored securely.

Does MEEM transfer all files (e.g. music) between devices even if the devices support different file formats?

MEEM will back-up all selected data from a source device. When it comes to Restore, Copy and Sync operations, MEEM will only copy supported data formats to the destination device.

What about files subject to copyright restrictions e.g. music purchased etc.?

MEEM respects the copyrights and digital rights of the respective owners. MEEM will always ensure that its system is not used to infringe such rights.

Does MEEM keep my data even if the data is deleted from the mobile e.g. pictures?

MEEM offers two options for backing up. The first, Sync mode, means that the MEEM cable will backup and mirror anything on the device you are backing up. If you add items or delete them from the device, they will be added or deleted from the backup. The second is Archive mode. This means that after backing up your device, if you delete an item that was backed up and that category was set to Archive mode, the item will remain saved on the MEEM cable in the Archive section. This allows you to save items to the cable and delete them from your phone, acting as external memory and freeing up space.

What happens when MEEM is connected to both a computer and the mobile handset?

When MEEM is connected to both a handset and a computer via the USB port, then MEEM will charge the handset and perform a data back up, as usual.

How do you respond to the fact that that most backups are now done online – commercial applications such as Dropbox, Google drive or phone company’s own back ups such as Apple iCloud, Microsoft etc.?

We believe MEEM is complementary to the cloud: it is an alternative, simple, convenient, secure and local backup solution with the added benefit of enabling the transfer of data across technology platforms.

MEEM is appealing to the mass market: users that want a simple and secure tool that requires no additional thought about when or how to backup personal data. Of course, the more technically sophisticated will also find MEEM attractive as an alternative fail-safe solution to the cloud and one that facilitates the transfer of data across technology platforms, which the cloud cannot do.

And the cloud should not be seen as ubiquitous. According to Cisco, a worldwide leader in networking, by the end of 2015 there will be 1.4bn consumers using cloud storage compared 3.4bn smartphone subscriptions, as estimated by Ericsson. Cloud storage by consumers is forecast to rise to just over 2bn users by 2019 versus Ericsson’s estimate of 5.2bn smartphone subscriptions.

So whilst the number of cloud users today is significant with strong adoption rates, the number of smartphone subscriptions is much larger with an even higher rate of adoption. And it should be borne in mind the level of communications infrastructure in the developing world is very different to the developed world, where Wi-Fi and the cloud are not nearly as prevalent.

Is this product just a USB pen drive + SMS backup software? If so, how is the price justified?

MEEM is a quality product manufactured with high-grade materials, which is why we are confident to offer a three year warranty. It is also a complex device: a mini computer comprising a PCB, processor, integrated circuits and memory. This is how it is able to interoperate with multiple mobile devices and technology platforms. It is not a straightforward process to extract data from a mobile device nor to put it back in the correct place, particularly if you are transferring data from one device/platform to another. Nor does this functionality impair the speed at which MEEM is able to charge mobile phones: charging is at the same rate if not faster than OEM Apple and Android chargers. MEEM’s functionality is considerably more than the sum of its parts and mobile phone manufacturers have recognised MEEM’s sophistication and uniqueness in their feedback.

There is nothing on the market that performs MEEM’s functions as simply, conveniently and securely. Nor is there anything that supports the transfer of data across technology platforms, which has received a very positive reaction from the mobile phone industry.

We are focussed on bringing the cost of the MEEM memory cable down and we are actively working with suppliers to reduce our bill of materials. Our product roadmap also includes the development of lower cost variants that utilise less expensive materials and incorporate less memory (the most expensive single component in the cable), re-engineering the PCB to materially reduce the production cost and a cable that is unpopulated with memory with a slot to accommodate a memory card; this development is already patented.

How are you protecting yourself against wireless charging? Given that this is a huge area of development and soon to be standard way of charging your smartphone, what will your tactic when there is no longer a need to plug your phone into a cable to charge it?

MEEM is ready for wireless charging if/when the technology is standardised. Currently there are three competing technologies and as with videocassettes (VHS / Betamax) and high definition DVDs (Blu-ray or HD), the adoption of the technology will be hampered until this competition is resolved.

Wireless backup can be incorporated into a charging pad and therefore once the technology is standardised and, assuming the consumer is prepared to pay for the functionality, MEEM can offer it.

Will the patent prohibit other companies from building products with the same function?

The simple response is yes. A product with the same functionality would infringe our patents and these patents provide the company legal rights and protection.

How would you react to the risk of Asian companies infringing your product and selling it at a much cheaper price (and with time similar qualities), especially that your patent does not cover all of the Asian region?

We are in the process of applying our patents internationally to maximise the protection they afford.

Nonetheless the technical know-how incorporated in MEEM is a significant barrier to entry with many man-years of development. MEEM is a complex machine: it is a mini computer that has been specifically designed to operate as host to mobile phones. This is how it interoperates with multiple mobile phones and technology platforms: it is not straight forward to extract data from a mobile phone nor to put it back in the correct place, particularly if you are transferring data from one phone/platform to another.

MEEM is not the first nor will it be the last company to face this challenge but we are confident that our first mover advantage is a significant asset.

How will the business model work in mobile contract markets such as the US and UK?

We have had discussions with mobile phone operators and insurance companies about incorporating MEEM into a contract and we do not discount this as a possibility in the future. Both have strong merits:

No1. The mobile phone operator is able to offer the consumer a hassle free upgrade to a new phone, with all personal data transferred from the old phone to the new;

No2. The insurance company is not only able to replace the lost or stolen handset but also to restore the personal information and memories that may otherwise have disappeared forever.

It should also be noted that European legislation means mobile phones will not be sold with charging cables from 2017 and therefore increasingly consumers will be purchasing charger cables as standalone items. This is likely to benefit MEEM, especially given the product’s added functionality and value.

Is this product the only product being delivered by the company?

We have a number of products on our technology roadmap broadly focussed on charging and backup.

If you lose the cable won’t you lose all your data?

You would have to lose both the cable and the phone to lose your data. The MEEM memory cable mirrors the data on your phone and therefore provided you have either the phone or the cable, you will not lose your data.

Could a hacker use a new cable to access other people’s data?

No. A new cable requires the user to have access to the phone, its pin code and security passwords to download the app, which then interacts with the cable. The first time the cable is used, it will request a 4-digit pin code to be set it up and thereafter the cable is personalised to that phone. Data can only be extracted to / restored from the cable using this same phone or, if the cable is connected to another device, the pin code is required to use the backup/restore functions. Without this, the cable will act as a charger only.

How secure is the MEEM cable?

The cable uses the Advanced Encryption Standard (AES) with a 256-bit symmetric encryption algorithm, which is the equivalent security of an e-commerce transaction.

When the cable is used for the first time, the user is asked for a four-digit security pin. Once set, the data held on the cable cannot be accessed without the pin code.

How can you guarantee the security of data transferred to MEEM?

You can set up a 4-digit security code for your MEEM. MEEM also offers the advanced and secure data encryption recommended by top security organisations, equal to that of e-commerce transactions.

What happens if someone connects my MEEM to another mobile?

If the phone and MEEM have not been paired before, MEEM knows. The user will be prompted to enter the security code for authentication. If not MEEM will only charge the mobile.

Does MEEM keep the user data even if the data is deleted from the phone e.g. pictures?

MEEM offers two options for backing up. The first, Sync mode, means that the MEEM cable will backup and mirror anything on the device you are backing up. If you add items or delete them from the device, they will be added or deleted from the backup. The second is Archive mode. This means that after backing up your device, if you delete an item that was backed up and that category was set to Archive mode, the item will remain saved on the MEEM cable in the Archive section. This allows you to save items to the cable and delete them from your phone, acting as external memory and freeing up space.

What’s the warranty on the MEEM Memory Cable?

One year International Warranty.